Long form radio – infomercial and podcast rates and production

bla-2400pxOf course should you consider doing Long Form or “Infomercial” radio show or a podcast if you have a complex or comprehensive offer. Call 888-449-2526 to begin your own radio show or co-hosted podcast. Remnant advertising rates available for some offers.

Our information and interview style co-hosted radio infomercials and podcasts are recorded by telephone or Skype – no equipment to buy, no learning curve as our trained and well known hosts perform the “Radio host” part while you act as the expert on your offer. Prices start as low as $99.00 for a recorded session ready to post on your website – You Tube of to offer to a radio station as your own talk show infomercial. It’s awesome and it’s affordable – Call for rates and costs today. 888-449-2526.

As a sales tool, a radio infomercial is very powerful. Usually over 50% percent of all calls that come in as a result of the “show” typically result in a sale. Radio is a relatively inexpensive medium and a bargain when it comes to advertising. With that information, you may be asking yourself if a financial radio infomercial is right for your business.

Example Long Form Radio Infomercial with Ted Thomas

Let’s look at seven ways to evaluate whether or not a financial radio infomercial is a fit for you and/or your practice.

1. Is your product something people will buy? This is a valid question. Ask yourself what necessity your product fills. If you can affirmatively name that necessity, then you are ready to move on to the details.

2. Is there a compelling core story regarding the product? The concept behind a 30-minute radio show is to educate potential consumers while convincing them they should seek your advice and expertise. It really doesn’t matter you don’t have a tangible product; what you’re selling is you and a perceived need to meet with you. We create your radio infomercial as a “show” centered on the core story of “you.” This “story” is told by you with conviction.

3. Do you have the ability to talk about your industry in a concise, but passionate way and translate the formality of the specifics into the reality of the average user? While a good radio producer can coach you, he/she can never recreate the passion that is inherent.

4. What incentive do you have to offer a potential consumer? The “call to action” is just as important as the services you provide. Why should the potential client call now? Do you offer complimentary consultation, a free book, or another incentive? Infomercials produce better results when a sense of urgency is created. Your infomercial provides great information and your advice is useful, but what is the hook? This sense of urgency helps to drive in leads. Of course every caller will get the same great deal, which will be a free consultation.*

5. Can you make enough money to reinvest in your advertising? Radio infomercials took one producer from $1 million in sales per year to over $8 million in sales in just 18 months. It worked because the equation of return was balanced. Radio shows are much different than other forms of advertising. Your following of “listeners” will build over time. Your return on investment (ROI) will increase over time as well. Can you financially withstand investing today for future sales? If you can answer this question:

“Would you pay me $10,000 today for a $1,000,000 tomorrow?” then let’s get serious and create a master sales piece to add to your arsenal.

6. Do you run a stable business? Will the potential growth disrupt your current service

model? If so, you will need to adjust your model or hire some additional help.

7. Do you have the follow-up skills? The back-end of the radio infomercial implementation is intricate. Radio is a tool for driving sales. In most cases, the value of the sale is determined down the road when the customer decides whether or not to meet with you. Do you have the ability to drive the follow-up necessary for the system to work?

These seven items are meant to assess and prepare you for the implementation of a financial radio infomercial. Each item has been successfully tried and tested and made millionaires of many producers just like you. The implementation plan is well-documented and the equation for success is well-developed. While any form of advertising is a risk, we can produce a longstanding history of success, as well as a long list of lessons learned from failures.

A Radio Show IS:

advertising medium that adds instant credibility.

advertising medium that acts as a robust marketing strategy.

advertising medium that potentially puts your name “at first thought” when clients are seeking services like yours.

excellent referral source!

Pre-recorded and professionally produced.

Requires very little time commitment.

A Radio Show ISN’T:

instant sales generating machine.

Going to make you a better salesperson.

A “try it once” system.

Below is a list of approximate costs for weekend air time from 5:00 a.m.-5:00 p.m. Costs reflect a 30 minute radio show airing on a top three-rated AM stations. The ESTIMATED block time costs are numbered in accordance with market size (DMA)

Market Costs by market size (DMA) for 30 minute program blocks:

1-2 $1200-$2000

3-10 $700-$1000

11-19 $400-$800

20-50 $300-$500

51-100 $250-$400

101-200 $150-$350

200+ $90-$300

In some areas, the target air time will be Sundays between 12:00 p.m. and 1:00 p.m., capturing an audience in the car on its way home from church. In other areas, the target air time will be Saturdays between 6:00 a.m. and 7:00 a.m., capturing an audience running errands before the heat of the day arrives.

Sample Markets and Rankings

Rank Market by size 1st and then by Name – State – estimated half hour cost for block radio time:

1 New York NY

2 Los Angeles CA

3 Chicago IL

4 San Francisco CA

5 Dallas-Ft. Worth TX

6 Houston-Galveston TX

7 Philadelphia PA

8 Atlanta GA

9 Washington DC

10 Boston MA

11 Detroit MI

12 Miami-Ft. Lauderdale-Hollywood FL

13 Puerto Rico Puerto Rico

14 Seattle-Tacoma WA

15 Phoenix AZ

16 Minneapolis-St. Paul MN

17 San Diego CA

18 Nassau-Suffolk NY

19 Tampa-St. Petersburg-Clearwater FL

20 St. Louis MO

21 Baltimore MD

22 Denver-Boulder CO

23 Portland OR

24 Pittsburgh PA

25 Charlotte-Gastonia-Rock Hill NC-SC

26 Riverside-San Bernardino CA

27 Sacramento CA

28 Cleveland OH

29 Cincinnati OH

30 San Antonio TX

31 Salt Lake City UT

32 Kansas City MO

33 Las Vegas NV

34 Orlando FL

35 San Jose CA

36 Milwaukee-Racine WI

37 Columbus OH

38 Middlesex-Somerset-Union NJ

39 Providence-Warwick-Pawtucket RI

40 Indianapolis IN

41 Norfolk-Virginia Beach-Newport News VA

42 Austin TX

43 Raleigh-Durham NC

44 Nashville TN

45 Greensboro-Winston Salem-High Point NC

46 West Palm Beach-Boca Raton FL

47 Jacksonville FL

48 Oklahoma City OK

49 Memphis TN

50 Hartford-New Britain-Middletown CT

53 Louisville KY

54 Rochester NY

55 New Orleans LA

56 Richmond VA

57 Birmingham AL

58 McAllen-Brownsville-Harlingen TX

59 Greenville-Spartanburg SC

60 Dayton OH

61 Tucson AZ

62 Ft. Myers-Naples-Marco Island FL

63 Albany-Schenectady-Troy NY

64 Honolulu HI

65 Tulsa OK

66 Fresno CA

67 Grand Rapids MI

68 Allentown-Bethlehem PA

69 Albuquerque NM

70 Wilkes Barre-Scranton PA

71 Knoxville TN

72 Omaha-Council Bluffs NE

73 Sarasota-Bradenton FL

74 Akron OH

75 Wilmington DE

76 El Paso TX

77 Bakersfield CA

78 Harrisburg-Lebanon-Carlisle PA

79 Stockton CA

80 Baton Rouge LA

81 Monterey-Salinas-Santa Cruz CA

82 Syracuse NY

83 Gainesville-Ocala FL

84 Little Rock AR

85 Daytona Beach FL

86 Springfield MA

87 Charleston SC

88 Toledo OH

89 Greenville-New Bern-Jacksonville NC

90 Columbia SC

91 Des Moines IA

92 Spokane WA

93 Mobile AL

94 Lakeland-Winter Haven FL

95 Colorado Springs CO

96 Ft. Pierce-Stuart FL

97 Melbourne-Titusville-Cocoa FL

98 Wichita KS

99 Madison WI

100 Visalia-Tulare-Hanford CA

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101 Johnson City-Kingsport-Bristol TN-VA

102 Boise ID

103 York PA

104 Lafayette LA

105 Lexington-Fayette KY

106 Ft. Wayne IN

107 Chattanooga TN

108 Modesto CA

109 Huntsville AL

110 Augusta GA

111 Morristown NJ

112 Worcester MA

113 Lancaster PA

114 New Haven CT

115 Roanoke-Lynchburg VA

116 Portsmouth-Dover-Rochester NH

117 Oxnard-Ventura CA

118 Santa Rosa CA

119 Youngstown-Warren OH

120 Jackson MS

120 Victor Valley CA

122 Bridgeport CT

123 Ft. Collins-Greeley CO

124 Reno NV

125 Lansing-East Lansing MI

126 Pensacola FL

127 Flint MI

128 Canton OH

129 Reading PA

130 Fayetteville NC

131 Shreveport LA

132 Saginaw-Bay City-Midland MI

133 Palm Springs CA

134 Fayetteville AR

135 Appleton-Oshkosh WI

136 Corpus Christi TX

137 Burlington-Plattsburgh VT-NY

138 Beaumont-Port Arthur TX

139 Newburgh-Middletown NY

140 Springfield MO

141 Atlantic City-Cape May NJ

142 Trenton NJ

143 Salisbury-Ocean City MD

144 Quad Cities IA-IL

145 Tyler-Longview TX

146 Stamford-Norwalk CT

147 Flagstaff-Prescott AZ

148 Eugene-Springfield OR

149 Ann Arbor MI

150 Peoria IL

151 Rockford IL

152 Fredericksburg VA

153 Montgomery AL

154 Biloxi-Gulfport-Pascagoula MS

155 Macon GA

156 Killeen-Temple TX

157 Savannah GA

158 Huntington-Ashland WV-KY

159 Myrtle Beach SC

160 Asheville NC

161 Evansville IN

162 Utica-Rome NY

163 Poughkeepsie NY

164 Tallahassee FL

165 Wilmington NC

166 Hagerstown-Chambersburg-Waynesboro MD-PA

167 Portland ME

168 Erie PA

169 Concord (Lakes Region) NH

170 Wausau-Stevens Point WI

171 Anchorage AK

172 San Luis Obispo CA

173 Ft. Smith AR

174 Lincoln NE

175 Wenatchee WA

176 Morgantown-Clarksburg WV

177 New London CT

178 New Bedford-Fall River MA

179 South Bend IN

180 Merced CA

181 Lebanon-Rutland VT

182 Binghamton NY

183 Charleston WV

184 Lubbock TX

185 Columbus GA

186 Odessa-Midland TX

187 Green Bay WI

188 Kalamazoo MI

189 Tupelo MS

190 Manchester NH

191 Cape Cod MA

192 Dothan AL

193 Traverse City-Petoskey MI

194 Topeka KS

195 Amarillo TX

196 Tri-Cities WA

197 Chico CA

198 Frederick MD

198 Danbury CT

200 Waco TX

201 Yakima WA

202 Rocky Mount NC

203 Laredo TX

204 Bend OR

205 Duluth-Superior MN-WI

206 Bowling Green KY

207 Santa Maria-Lompoc CA

208 Medford-Ashland OR

209 Terre Haute IN

210 Clarksville-Hopkinsville TN-KY

211 Cedar Rapids IA

212 Santa Barbara CA

213 Muncie-Marion IN

214 Florence SC

215 Hilton Head SC

216 Sunbury-Selinsgrove-Lewisburg PA

217 St. Cloud MN

218 Olean NY

219 Salina-Manhattan KS

220 Fargo-Moorhead ND-MN

220 Bangor ME

222 Winchester VA

223 Las Cruces NM

224 Alexandria LA

225 Champaign IL

226 Elmira-Corning NY

227 Laurel-Hattiesburg MS

228 Redding CA

229 Ft. Walton Beach FL

230 La Crosse WI

231 Lake Charles LA

232 Rochester MN

233 Charlottesville VA

234 Tuscaloosa AL

235 Muskegon MI

236 Twin Falls (Sun Valley) ID

237 Joplin MO

238 Santa Fe NM

239 Dubuque IA

240 Panama City FL

241 Marion-Carbondale IL

242 Bloomington IL

243 Bryan-College Station TX

244 Eau Claire WI

245 Pittsburg KS (Southeast

246 Lafayette IN

247 Abilene TX

248 LaSalle-Peru IL

249 Sussex NJ

250 Waterloo-Cedar Falls IA

251 Pueblo CO

252 Wheeling WV

253 Lima OH

254 Lufkin-Nacogdoches TX

255 Parkersburg-Marietta WV-OH

255 Columbia MO

257 State College PA

258 Monroe LA

259 Florence-Muscle Shoals AL

260 Billings MT

261 Kalispell-Flathead Valley MT

262 Hamptons-Riverhead NY

263 Grand Junction CO

264 Battle Creek MI

265 Texarkana TX-AR

266 Wichita Falls TX

267 Grand Island-Kearney NE

268 Montpelier-Barre-Waterbury VT

269 Altoona PA

270 Augusta-Waterville ME

271 Albany GA

272 Valdosta GA

273 Columbus-Starkville-West Point MS

274 Williamsport PA

274 Elkins-Buckhannon WV

276 Sioux City IA

276 Mankato-New Ulm-St. Peter MN

278 Harrisonburg VA

279 Rapid City SD

280 Sheboygan WI

281 Watertown NY

282 Lewiston-Auburn ME

283 Decatur IL

284 Bluefield WV

285 Ithaca NY

286 Bismarck ND

287 Lawton OK

288 Cookeville TN

287 Lawton OK

288 Cookeville TN

289 Sebring FL

290 San Angelo TX

291 Hot Springs AR

292 Grand Forks ND

293 Jackson TN

294 Jonesboro AR

295 Cheyenne WY

296 Beckley WV

297 Mason City IA

298 The Florida Keys FL

299 Brunswick GA

300 Meridian MS

301 Casper WY

302 Aspen CO

Ho Hum Productions