Once thought to be too expensive and out of reach for the small to mid-sized advertiser, today’s television advertising possibilities offer everyone an opportunity to take advantage of both the audio and visual aspect of television.
Call us today at 888-449-2526 to take advantage of the great opportunities television presents.Television Advertising Rates & Costs
Clients often ask – “How much does TV advertising cost”?
Some businesses believe television is too expensive, but we find that to be incorrect. Virtually every company needs to consider it. Call 888-449-2526 to learn more about TV advertising. You can access rates, advertising costs, spot rates and general media inventory prices here, and get clear statistics on short and long term costs. Advertising on television, with the right media buyer on your team, can be more affordable than you might think. We partner with the top Direct Response and DRTV media planners in the USA.
Eventually, every Business is tempted to test television advertising. Yet most will never seriously explore the options for promoting their product, business or other offers in a TV Ad / commercial because they assume it might not be affordable. But that’s not really true? Television advertising costs can be scaled to even the smallest budgets – The short answer is YES! A basic story board style TV ad can be produced for as little as $199.00 by Ho Hum Productions. When pricing a television campaign, you have fixed costs: (1) the cost of producing the commercial, and (2) the cost of airing it. Small businesses can save money and get a lot of TV audience with cable TV for a minimal investment, often on the price level cheaper than radio in many markets, figure about $5 CPM as a rough pricing scheme for planning an Ad campaign.
The average cost of producing a 30-second national TV commercial is less than you might think. TV ads work well – Like any form of advertising, a television commercial can be as simple or as complicated as you want to make it. Not surprisingly, the cost to produce the commercial goes up as the complexity of the commercial increases.
Small- to medium-sized businesses can easily afford to invest a few hundred dollars to test with a basic TV commercial. But, decent quality TV commercials can be produced for as little as $199.00.
Ho Hum Productions can handle the project for you so you can focus on running your business.
Story board ads are work quite well for testing and they have a proven to have a powerful psycho-graphic effect on viewers.
The second cost involved in television advertising is the price you will pay to run your commercial. Commercial time is sold in 30-second spot blocks. The cost of a 30-second spot varies according to the number of viewers expected to be watching it. But Cable TV providers and the new digital channels offer amazing affordability for small business.
The standard half-hour of television contains 22 minutes of program and 8 minutes of commercials – 6 minutes for national advertising and 2 minutes for local. National advertising is obviously your most expensive option, but even then the rates vary by Nielsen-rated viewership. Most small- to medium-sized business owners find that local advertising fits better with their budgets and marketing goals. Cable TV is the best value as you can get a lot of eyeballs at a very low cost. A 30-second time slot in a medium-sized market can be purchased for as little as $5 per 1,000 viewers, meaning that you could easily expect to pay less than $100 per commercial slot. Even cheaper rates may be available for remnant unsold inventory or late night off-hour programming.
It really is better if you have a media buyer negotiate a decent rate, to control costs. Avoid surprises by determining the exact cost to air your commercial locally before you shell out the cash to have it produced.
“My Name is Al Leone, CEO of Interactive Promo Solutions. I have worked with Roger Fredinburg several times and in several different capacities. Not only is Roger extremely bright but he has great creativity and solutions for many difficult projects I encounter. He is very cordial and always makes himself easily accessable to you as soon as possible. I would highly recommend Roger for any doing advertising or even just looking for informational help in the business/political world.”
Alfred Leone – CEO / IPS
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